The Mailing Program
How you reach
every home for $250.
ZipCarrd runs on USPS Every Door Direct Mail (EDDM) — the same postal program retailers and franchises use to blanket a neighborhood without buying a mailing list. Here's exactly how it works, and why we can offer it to you for $250 flat.
What Is EDDM?
Every Door Direct Mail, in plain terms.
EDDM is a USPS program that delivers mail to every address on a chosen carrier route without needing individual names or a purchased mailing list — the Postal Service used it to deliver nearly 3 billion pieces last fiscal year. ZipCarrd uses it to get your postcard into every home on your route, renters and owners alike.
The route, mapped
Step One
We pull the actual carrier route.
No zip-code guessing — we map the exact USPS carrier route around your business and show you the real home count before you commit to a spot.
The Math
Splitting the route is what makes $250 possible.
EDDM postage alone runs about $0.247 per piece at current USPS retail rates — before design or printing. Mailing a 2,500-home route solo adds up fast.
Mailing It Alone
- Postage (2,500 × $0.247)~$618
- Design~$150–300
- Printing~$200–300
- Businesses on route1
Growing It With ZipCarrd
- PostageIncluded
- DesignIncluded
- PrintingIncluded
- Businesses on route16, one per category
Local and home-service EDDM mailers typically see response rates in the 2–5% range depending on category (industry benchmark, CRST/DMA data) — on a 2,500-home route, that's roughly 50–125 households likely to respond. Actual results vary by category, offer, and route. USPS EDDM Retail postage per piece as published at usps.com; rates subject to change.
The proof, in hand
What Your $250 Buys
A real, professionally printed postcard.
Design and printing are included in the flat $250 — you're not paying a design fee or a separate print bill on top, and you see the layout before it mails.
FAQ
Every question we get before someone claims a spot.
What is Every Door Direct Mail (EDDM)?+
EDDM is a USPS program that delivers mail to every address on a chosen carrier route without needing individual names or a purchased mailing list. ZipCarrd uses it to get your postcard into every home on your route.
How is my route chosen?+
We pull the actual USPS carrier routes nearest your business address and show you the real home count before you commit — typically around 2,500 homes, though it varies route to route.
Will a competitor be on my mailer?+
No. Each mailer holds 16 spots and we cap it at one business per category, so a plumber never shares a route with another plumber, a salon with another salon, and so on.
How long until my mailer goes out?+
Once your route fills its remaining spots, we move straight to design and print, then queue postage with USPS. Timing depends on how quickly the other 15 spots on your specific route fill.
Do I need to provide my own artwork?+
No — send us your logo, a phone number, and what you want to offer, and we design and lay out the whole thing for you.
Can I claim more than one route?+
Yes. Businesses that serve a wider area often claim a spot on several adjacent routes at $250 each.
Claim Your Spot
See what your route reaches.
Tell us where your business is and we'll check which route it falls on, exactly how many homes it reaches, and whether your category's still open.
Route Availability WorksheetForm 250-A